Environmental

The Brief

The concepts of leave no trace or Minimal Impact Bushwalking have always been important for people who spend time hiking, camping, bushwalking or any outdoor adventure.

During the pandemic, with increased numbers of people who were new to the outdoors, craving the sense of open space, clean air and getting out in nature, there was a need to create educational pieces to help inform and spread the word about these ideals.

Juicy Project’s Caro Ryan (under the LotsaFreshAir brand), worked with leading outdoors brand Macpac to create a video, specifically for Aussies, which runs through seven easy-to-follow concepts along with tips and tricks.