The Brief
Outdoor brand retailer Macpac has been working with Caro and her LotsaFreshAir brand since 2014. Caro has represented the brand as an ambassador, equipment tester, model and content creator.
In 2019 Caro developed a series of How-To Videos, designed to remove the barriers that their customers may have in spending time connected to nature. Topics included: How to pack for a weekend hike in a 40 litre pack; Food to take on an overnight hike, and How To layer clothes in the outdoors.
The videos were shared via Macpac and LotsaFreshAir channels, including YouTube and Facebook.
Client
Macpac
Scope
Scripting
Shoot / Director / Talent
One person crew