The Brief
It’s too easy for popular tourist destinations to become a cliché. Overused images and ‘classic experiences’, can mean that a place becomes defined by stereotype, rather than reality.
‘7 Myths About’ is a regular feature in Jetstar’s Inflight magazine, shedding light on well-visited sites we all ‘think’ we know.
In April 2019, Caro contributed a myth-busting feature article about her local area, the Blue Mountains.
Client
Jetstar Inflight Magazine
Scope
Destination listicle
