Jetstar Inflight

The Brief

It’s too easy for popular tourist destinations to become a cliché. Overused images and ‘classic experiences’, can mean that a place becomes defined by stereotype, rather than reality.

‘7 Myths About’ is a regular feature in Jetstar’s Inflight magazine, shedding light on well-visited sites we all ‘think’ we know.

In April 2019, Caro contributed a myth-busting feature article about her local area, the Blue Mountains.

Client

Jetstar Inflight Magazine

Scope

Destination listicle