The Brief
The ways in which national parks are managed is through a document called a Plan of Management. These ‘bibles’ of each park are not updated each year; in fact, they can often be in place for 5, 10, or even more years before going through a process of review and re-publication.
Given the wide variety of stakeholders in our public parks, and the importance of these documents, it’s essential that when the review process takes place it involves a period of community consultation and engagement.
NSW NPWS turned to local Blue Mountains production company, Juicy Projects, to create a visual invitation (used heavily on social media), to draw interested parties to engage in this process.
The result was a 2.5-minute (+60 second version) filmic video, that shows the variety of landscapes within the Blue Mountains and Kanangra-Boyd National Parks.
By capturing national park rangers and a Traditional Gundungurra Custodian in their natural workplace, director Caro Ryan sought to express the sense of wonder and care that they experience working within this precious World Heritage listed landscape. They offer their sense of awe as an invitation for all of us to come and experience natural places and want to care for them.
