One of the challenges in marketing an adventure-based business is finding film crews and photographers who are able to live and work within the often harsh environments. It’s not unusual for crews to have to trek for days, with heavy packs carrying not only their personal hiking gear, but their equipment as well.
When World Expeditions brand, Tasmanian Expeditions, were looking to update their imagery for their Walls of Jerusalem products, they collaborated with Juicy Projects and LotsaFreshAir to create not only stunning new visuals for use across their marketing collateral, but a series of first-person travel vlogs from Caro, targeted at her engaged, outdoorsy audience.
Subsequent to the original brief, Great Walks Magazine commissioned Caro to write a feature article on the trip, which included the cover photo.
World Expeditions / Tasmanian Expeditions
Great Walks Magazine