Walk High Country

The Brief

Victoria’s Tourism North East created the Walk High Country brand to communicate with visitors who are passionate about hiking and walking in the great outdoors.

With a desire to speak to LotsaFreshAir’s audience of 60K bushwalkers, hikers and nature lovers, they collaborated on a campaign that saw content created and shared across both Walk High Country and LotsaFreshAir’s channels.

The 6-day shoot resulted in blog posts, Insta-FB stories, Instagram posts and YouTube videos, with excellent engagement rates and buy-in from local stakeholders.

“Again…love it. You’re making me a very happy marketing manager right now!!!”

Matt White, Marketing Manager, Tourism North East

She covered a packed, week-long itinerary of walks and experiences, delivering thoughtful, enthusiastic, engaging and appealing content along the way and a stack of video and blog posts for each stakeholder in the weeks and months after her visit. Throughout she was an absolute delight to work with and impressed everyone with her professionalism, energy, skill, knowledge and obvious passion for her work. I have no hesitation in recommending Caro. Hire her if you can!”

Sue Couttie, PR Manager, Tourism North East

Please contact us for the LotsaFreshAir media kit.


Tourism North East
(Walk High Country)


Blog posts
Instagram stories
Instagram posts
YouTube videos