The Brief
The rise of Instagram, alongside an increased interest in nature-based tourism, has seen many new themes developing in popular culture. One of these is the image of the solo woman traveller, surrounded by wild nature, gazing out across the scene.
When Caro investigated this phenomenon she discovered some interesting science behind the rise in adventure tourism aimed at the 40+ female traveller.
Client
Travel Play Live Magazine
Scope
Research
Writing
Editing
