Brief
After a spate of accidents involving babies and infants in prams and strollers on NSW train platforms, RailCorp needed to communicate with new parents about the importance of keeping hold of prams.
Juicy created a 2.5 minute video for RailCorp, following a dramatic storyline in which a distracted Mum is waiting for a train at a suburban platform. The story unfolds in heavily contrasted black and white, establishing the dark, yawning gap at the edge of the platform as the villain in the story.
In the days before social media and YouTube, the 2.5 minute DVD was distributed through hospital maternity wards as part of new mum packs.
Client
Corporate Films for
RailCorp
Scope
Production Management
Line Producer
Casting
Office of Children’s Guardian Liaison
