Cinema Ad

The Brief

The Gutsy Girls Adventure Film Tour showcases and celebrates the female adventurous spirit.

As sponsors of the Tour, Outward Bound needed a 60s cinema spot to speak to audiences across Australia and appeal to the dreams and memories of women who hunger for adventure.

Juicy Projects followed the journey of CEO Loren Miller, as she reflected on how her life’s journey has moved her away from her early love of spending time in nature, with a pack on her back.

Shooting on location in Tharwa, ACT, Juicy Projects brought together an all-female crew, to share her powerful and relatable story.

The Client

Outward Bound Australia


60s cinema spot
Full production Service (concept to delivery)