Destinations

The Brief

P&O Cruises wanted to showcase the variety of unique destinations visited by their Australian fleet. Working with lightweight equipment and a production crew of three, Juicy Projects travelled throughout the South Pacific and Queensland to update their destination footage library.

We delivered a series of short, 60-second videos with dynamic imagery and short interviews of local heroes, sharing the best that their ‘backyards’ have to offer. These clips were used on the P&O website, socials, EDMs and onboard their ships.