The Brief

One of the key ways that communities can benefit from tourism, is through the selling of locally produced handicrafts.

These benefits are not just economic, with a flow on to education and well-being, but culturally, by maintaining a strong market for traditional designs and methods. The work of artisans is handed down through generations and is intrinsically linked to history and culture.

The purchase of locally produced, traditional souvenirs also reduces environmental impact caused by the sale of foreign produced, ‘plastic trinkets’ and associated shipping.

By educating tourists on the types of materials (such as wood, grasses and shells) that are more likely to pass biosecurity checks, Australian and New Zealand travellers can buy with confidence, taking home not just a memory, but a small part of a community’s story.

Juicy were engaged to produce three videos that looked at the work of artisans in Vanuatu, the Solomon Islands and Papua New Guinea. Alongside the video, we travelled with a mobile stills photography white-cyc studio to photograph hundreds of individual handicrafts and souvenirs from each community and district to form printed vendor guides to be used in markets with tourists, helping them to make smart choices.

The Client

Department of Foreign Affairs & Trade (PHAMA Program)


Full video production
Mobile studio stills shoot