How to Navigate

The Brief

Like many businesses and individuals, Caro and Juicy needed to think outside the box during the challenges posed by covid-19 to clients and projects.

Drawing on her knowledge of traditional map and compass navigation and experience teaching these skills to hikers and bushwalkers, Caro set about writing a handbook, with the aim of keeping these techniques and skills alive.

The book took three months to write, including creating images and diagrams to explain not only the process of navigation, but digging into the why’s behind the how-to’s, removing jargon and putting it all into everyday language.

The Client

LotsaFreshAir

Scope

Research, writing, photography, permissions, production management, print management, art direction.