The Brief

P&O Cruises is committed to the safety of their crew and guests.

To help communicate clear safety messages for their crew, P&O engaged Juicy Projects to create an animation pointing out some of the most common work, health and safety issues their crew may experience in the course of their work, along with ways to prevent them.

The organisation has an established ‘Safety Champion’ campaign, with identified champions at every level of the business.

Building on those well-known in-house faces, Juicy created an animated version of two of their safety champions in a visually engaging and colourful ‘bobble-head’ style, to deliver the messages.


P&O Cruises


Full service production
Creative & scripting
Design & animation