The Brief

P&O Cruises are committed to the safety of their crew and guests.

To help communicate clear messages about safety for their crew members, P&O engaged Juicy Projects to create an animation to point out some of the most common work, health and safety issues their crew may experience in the course of their work, along with ways to prevent them.

The organisation has an established ‘Safety Champion’ campaign, with identified champions at every level of the business.

Building on those well-known in-house faces, Juicy set about to create an animated version of two of their safety champions, in a visually engaging and colourful ‘bobble-head’ style, to deliver the messages.

The Client

P&O Cruises