In 2016, organisers of the successful Burke & Wills Trek realised another desert dream, creating The Big Uluru Trek.
This event was a true collaboration: planning, permits and stakeholder engagement took three years, with negotiations and agreements from many different Aboriginal Land Councils and Parks Australia.
Juicy Projects worked with the organisers to shoot three social media promo videos for the Big Uluru Trek. During one of their stakeholder visits, Caro Ryan shot to three briefs over two days: a promo video; a LotsaFreshAir teaser video and promotional stills.
Over five epic days of the live event, Caro hiked and filmed the group of lucky travellers as they walked from the South Australian border to Uluru, a distance of 100 km. Each evening featured a presentation from different Traditional Owners, sharing culture, song and story with the walkers around a campfire under a canopy of Red Centre stars.
Big Run Events for the Big Uluru Trek
Crew of one
LotsaFreshAir Brand Collaboration Teaser