Stories from the Dry Dock

The Brief

Each year since we began working with P&O Cruises, we’ve been seeking out different ways to tell their story, continually growing engagement on P&O’s social media channels.

These days, sharing content from dry docks is a popular way for cruise ship companies to build awareness, grow engagement and share their story with their guests. But ten years ago, this was pretty uncharted territory.

In 2009, Juicy Projects pioneered behind-the-scenes story-telling, revealing how massive cruise ships undergo a complete transformation in the space of just weeks.

The biggest challenge of working in a dry dock is the environment. Throughout the refit, the film crew lived and worked onboard the ship, alongside the contractors and ship’s crew. In Singapore, where temperatures are high and humidity is extreme, the water and air-conditioning are often shut down onboard.

The location can be dirty and grungy, and the team faces heightened levels of risk. We need to take extra care in this environment, and solid risk assessments are essential. All of this points to the importance of selecting the right team of professionals with an adaptable, can-do attitude.


P&O Cruises


Full Production

YouTube Webisodes

Stills Photography

Social Media Management

Competition Mechanics