Stories from Dry Dock

The Brief

In 2009, Juicy Projects pioneered behind-the-scenes story-telling of how massive cruise ships undergo a complete transformation in the space of just weeks.

These days, sharing content on social media from dry docks is a popular way for cruise ship companies to build awareness, grow engagement and tell their product story to their guests. Each year since we began, we’ve looked at different ways to tell what is essentially, the same story and grow engagement on P&O’s social media channels.

The biggest challenge of working in a dry dock is the environment. Throughout the refit, the film crew live and work onboard the ship with the contractors and ship’s crew. In Singapore, where temperatures and humidity is pushed to the limits, there are often water and air-conditioning shut-downs onboard. All this points to the need for selecting the right team of professionals with an adaptable, can-do attitude. The location is dirty and grungy, with special care needed due to heightened levels of risk, where solid assessments are essential.

The Client

P&O Cruises


Full production projects, including YouTube webisodes, stills photography, social media management and competition mechanics.