Bash FM

The Brief

The Big Red Bash and the Mundi Mundi Bash are the world’s most remote music festivals. They’re held annually in outback Queensland, on the edge of the Simpson Desert and the Mundi Mundi Plains, beyond Broken Hill. They bring together 12,000+ Aussie music lovers with headline acts such as Midnight Oil, Paul Kelly, John Farnham and Jimmy Barnes, camping in a pop-up village – think of it like a family version of Burning Man.

After working at the festival in 2018, Juicy’s Caro Ryan recognised the challenges of communicating with a large group of people in such a remote location without mobile reception or WiFi, so pitched the idea of good old-fashioned FM radio.

Inspired by the concept, the festival organisers engaged Juicy to create, produce and host Bash FM 99.9 for the first time in 2019.

Since then, Bash FM 99.9 has gone on to become an intrinsic part of the comms strategy for the festivals, helping to get a mix of essential information and entertainment out across the massive site.

Broadcasting 24 hours a day for 6 days, content includes announcements and updates, competitions, audience engagement, artist and patron interviews and a variety of other content.