Bash FM

The Brief

The Big Red Bash is the world’s most remote music festival and is held annually on the edge of the Simpson Desert in outback Queensland. It brings together 10,000 music lovers from across Australia with headline acts such as Midnight Oil, Paul Kelly, John Farnham and Jimmy Barnes.

After working at the festival in 2018, Juicy’s Caro Ryan, suggested to organisers that a good way of communicating to a large group, in such a remote location (where there’s no mobile reception or wifi) would be by old-fashioned FM radio technology.

Inspired by the concept, BRB engaged Juicy to create, set up and host the Bash FM operation in 2019, helping to get a mix of essential information and entertainment out across the massive site.

Broadcasting 24 hours a day for 6 days, content included announcements, competitions and audience engagement, interviews with artists and guests – all from a tent, in a desert, with no internet.

Bash FM set to become a regular fixture at future Big Red Bash Festivals.

The Client

Big Red Bash