Bash FM

The Brief

The Big Red Bash is the world’s most remote music festival, held annually in outback Queensland, on the edge of the Simpson Desert. It brings together 10,000 music lovers from across Australia with headline acts such as Midnight Oil, Paul Kelly, John Farnham and Jimmy Barnes.

After working at the festival in 2018, Juicy’s Caro Ryan recognised the challenges of communicating to a large group of people in such a remote location without mobile reception or WiFi. She suggested that the organisers consider good old-fashioned FM radio technology.

Inspired by the concept, BRB engaged Juicy to create, set up and host the Bash FM operation in 2019, helping to get a mix of essential information and entertainment out across the massive site.

Broadcasting 24 hours a day for 6 days, content included announcements, competitions and audience engagement, interviews with artists and guests – all from a tent, in a desert, with no internet.

Bash FM is set to become a regular fixture at future Big Red Bash Festivals.

Client

Big Red Bash

Scope

Research software
Scheduling
Scriptwriting
Broadcasting/Announcing
Music research & programming
Interviews