The Client Words and pictures for Outdoor Magazine Australia.


Long before drone technology changed the aerial landscape, Juicy were carving out a niche in high-end aerial photography and video through a solid reputation working with the best pilots, technology, helicopters and safety teams around. It comes as a surprise to many clients when they realise the limitations of drones. There are countless circumstances where … Read more


World Expeditions One of the challenges in marketing an adventure-based business is finding film crews and photographers who are able to live and work within the often harsh environments. It’s not unusual for crews to have to trek for days, with heavy packs carrying not only their personal hiking gear, but their equipment as well. … Read more


Brief Save the Children is Australia’s largest aid and development agency dedicated to helping children. They work in over 116 countries, including many across the South Pacific. When P&O Cruises looked to partner with a reputable local partner in Vanuatu, they turned to Save the Children to lead their programs. To launch the program to … Read more

Stills Shoots

The Brief Over the years, P&O and Princess Cruises have turned to Juicy Projects to manage their destination and brand stills shoots. Keeping the team small, we’ve created dreamy holiday imagery that not only inspires a hunger for cruise travel, but tells a great brand story and showcases the product offering. Juicy co-ordinates all aspects … Read more

Uluru Trek

Brief In 2016, organisers of the successful Burke & Wills Trek realised their further dream, of creating an epic event that allowed people to trek from the South Australian border to Uluru – a distance of 100 km, over 5 days – The Big Uluru Trek. Planning, permits and stakeholder engagement took three years, with … Read more


The Brief One of the key ways that communities can benefit from tourism, is through the selling of locally produced handicrafts. These benefits are not just economic, with a flow on to education and well-being, but culturally, by maintaining a strong market for traditional designs and methods. The work of artisans is handed down through … Read more

Stories from Dry Dock

The Brief In 2009, Juicy Projects pioneered behind-the-scenes story-telling of how massive cruise ships undergo a complete transformation in the space of just weeks. These days, sharing content on social media from dry docks is a popular way for cruise ship companies to build awareness, grow engagement and tell their product story to their guests. … Read more