Archive Management

Brief The heritage of P&O Cruises can be traced back to 1837 when they were involved in transporting mail and shipping around the world. Much later, when cruising for leisure started, the organisation turned to artists to create advertising posters promoting their services, creating the distinctive branding of the time. Years later in Australia, former … Read more

Dick Smith

What’s in a name? Well-known entrepreneur and adventurer Dick Smith is a long term advocate for the traditions of scouting and bushwalking in Australia. He contacted Juicy Projects to research an anomaly found in the NSW Geographic Names Board records, which was reflected on the modern 1:25,000 topographic maps in use today. It’s a story … Read more

Behind the Scenes

The Brief Juicy Projects has shot in some tricky locations (think: volcanoes, jungles, shut-down Sydney Harbour), but a live cruise ship is one of the most logistically challenging places we’ve found! When P&O Cruises wanted to shoot some high-end TV commercials with their agency and production company partners, they knew they needed solid industry know-how … Read more

How to Navigate

The Brief In an era when people are hungry for spending time close to nature, exploring Australia’s vast national parks, being able to navigate and find your way is more important than ever. Traditional map and compass navigation skills go hand-in-hand with our increased yearning for slower travel and a simpler life – one more … Read more

Online Host

The Brief When Australian guidebook author, Tara Wells, needed an online event to launch her book, The Bondi to Manly Walk, she turned to Caro Ryan to emcee and host the evening. In a chatty, interview style, Caro kept the event moving along, drawing out the key messages for the author and publisher, including Q&A. … Read more

Bash FM

The Brief The Big Red Bash and the Mundi Mundi Bash are the world’s most remote music festivals. They’re held annually in outback Queensland, on the edge of the Simpson Desert and the Mundi Mundi Plains, beyond Broken Hill. They bring together 12,000+ Aussie music lovers with headline acts such as Midnight Oil, Paul Kelly, … Read more

Climbing QTs x Climbing School

The Brief The Blue Mountains Climbing School worked with Juicy Projects to tell the story of their collaboration with LGBTIQ+ climbing community, The Climbing QTs. Funded by the NSW Office of Sport, the Blue Mountains Climbing School developed a series of training courses that invited QTs members to develop their rock climbing skills in a … Read more

Rescued Podcast

The Brief Rescued: An Outdoor Podcast for Hikers & Adventurers, are conversations with rescuers and those who’ve been rescued. It’s about the lessons we learn about ourselves, the places we go and why – without judgement or shame – to help us have better adventures, manage risk and deal with the unexpected. Perhaps it’s something deep in our psyche that … Read more