Client Big Red Bash Scope Research softwareSchedulingScriptwritingBroadcasting/AnnouncingMusic research & programmingInterviews
Brief The heritage of P&O Cruises can be traced back to 1837 when they were involved in transporting mail and shipping around the world. Much later, when cruising for leisure started, the organisation turned to artists to create advertising posters promoting their services, creating the distinctive branding of the time. Years later in Australia, former … Read more
What’s in a name?
The Brief Juicy Projects has shot in some tricky locations (think: volcanoes, jungles, shut-down Sydney Harbour), but a live cruise ship is one of the most logistically challenging places we’ve found! When P&O Cruises wanted to shoot some high-end TV commercials with their agency and production company partners, they knew they needed solid industry know-how … Read more
The Brief Like many businesses and individuals, Caro and Juicy needed to think outside the box during the challenges posed by covid-19 to clients and projects. Drawing on her knowledge of traditional map and compass navigation and experience teaching these skills to hikers and bushwalkers, Caro set about writing a handbook, with the aim of … Read more