Archive Management

Brief The heritage of P&O Cruises can be traced back to 1837 when they were involved in transporting mail and shipping around the world. When cruising for leisure started much later, the organisation turned to artists to create advertising posters to promote their services, creating distinctive branding of the time. Years later when the company … Read more

Behind the Scenes

The Brief Even though Juicy Projects has shot in some tricky locations (think: volcanoes, jungles, shut-down Sydney Harbour), one of the most logistically challenging ones must be a live cruise ship. When P&O Cruises wanted to shoot some high-end TV Commercials with their agency and production company partners, they knew that they needed the know-how … Read more