Client Big Red Bash Scope Research softwareSchedulingScriptwritingBroadcasting/AnnouncingMusic research & programmingInterviews
Brief The heritage of P&O Cruises can be traced back to 1837 when they were involved in transporting mail and shipping around the world. Much later, when cruising for leisure started, the organisation turned to artists to create advertising posters promoting their services, creating the distinctive branding of the time. Years later in Australia, former … Read more
What’s in a name?
The Brief Juicy Projects has shot in some tricky locations (think: volcanoes, jungles, shut-down Sydney Harbour), but a live cruise ship is one of the most logistically challenging places we’ve found! When P&O Cruises wanted to shoot some high-end TV commercials with their agency and production company partners, they knew they needed solid industry know-how … Read more