The Brief When most people think of Tahiti, they envision over-water bungalows and cocktails with umbrellas. Curious about the wild side of French Polynesia, an archipelago rich in jungles, volcanoes and rugged mountains, I wanted to draw readers away from the beachside and dreamy retreats, and up into a Tahiti they never knew existed. The … Read more
Canyon Care & Safety The care of our precious wild places is the responsibility of the NSW National Parks and Wildlife Service. One of the most stunning environments they manage is the extensive canyon network across the Blue Mountains, and elsewhere in the state. NPWS engaged Juicy Projects and LotsaFreshAir to produce an educational piece … Read more
World Expeditions One of the challenges in marketing an adventure-based business is finding film crews and photographers who are able to live and work within the often harsh environments. It’s not unusual for crews to have to trek for days, with heavy packs carrying not only their personal hiking gear, but their equipment as well. … Read more
The Brief Outdoor brand retailer Macpac has been working with Caro and her LotsaFreshAir brand since 2014. Caro has represented the brand as an ambassador, equipment tester, model and content creator. In 2019 Caro developed a series of How-To Videos, designed to remove the barriers that their customers may have in spending time connected to … Read more
The Brief Sometimes a little collaboration is all you need to help a project see the light of day. This article (and associated video and still imagery) was commissioned by Great Walks Magazine on behalf of Snowy Valleys Tourism and Destination NSW. The three-day hike from Talbingo to Tumbarumba passed through some of the best … Read more
The Brief Victoria’s Tourism North East created the Walk High Country brand to communicate with visitors who are passionate about hiking and walking in the great outdoors. With a desire to speak to LotsaFreshAir’s audience of 60K bushwalkers, hikers and nature lovers, they collaborated on a campaign that saw content created and shared across both … Read more
Brief In 2016, organisers of the successful Burke & Wills Trek realised another desert dream, creating The Big Uluru Trek. This event was a true collaboration: planning, permits and stakeholder engagement took three years, with negotiations and agreements from many different Aboriginal Land Councils and Parks Australia. Juicy Projects worked with the organisers to shoot … Read more
The Brief In an era when people are hungry for spending time close to nature, exploring Australia’s vast national parks, being able to navigate and find your way is more important than ever. Traditional map and compass navigation skills go hand-in-hand with our increased yearning for slower travel and a simpler life – one more … Read more
The Brief The concepts of leave no trace or Minimal Impact Bushwalking have always been important for people who spend time hiking, camping, bushwalking or any outdoor adventure. During the pandemic, with increased numbers of people who were new to the outdoors, craving the sense of open space, clean air and getting out in nature, … Read more
The Brief Rescued: An Outdoor Podcast for Hikers & Adventurers, are conversations with rescuers and those who’ve been rescued. It’s about the lessons we learn about ourselves, the places we go and why – without judgement or shame – to help us have better adventures, manage risk and deal with the unexpected. Perhaps it’s something deep in our psyche that … Read more