Client Outdoor Magazine Australia Scope Article Images


Canyon Care & Safety The care of our precious wild places is the responsibility of the NSW National Parks and Wildlife Service. One of the most stunning environments they manage is the extensive canyon network across the Blue Mountains, and elsewhere in the state. NPWS engaged Juicy Projects and LotsaFreshAir to produce an educational piece … Read more


World Expeditions One of the challenges in marketing an adventure-based business is finding film crews and photographers who are able to live and work within the often harsh environments. It’s not unusual for crews to have to trek for days, with heavy packs carrying not only their personal hiking gear, but their equipment as well. … Read more


The Brief Outdoor brand retailer Macpac has been working with Caro and her LotsaFreshAir brand since 2014. Caro has represented the brand as an ambassador, equipment tester, model and content creator. Client Macpac Scope ScriptingShoot / Director / TalentOne person crew

Uluru Trek

Brief In 2016, organisers of the successful Burke & Wills Trek realised another desert dream, creating The Big Uluru Trek. This event was a true collaboration: planning, permits and stakeholder engagement took three years, with negotiations and agreements from many different Aboriginal Land Councils and Parks Australia. Juicy Projects worked with the organisers to shoot … Read more

How to Navigate

The Brief Like many businesses and individuals, Caro and Juicy needed to think outside the box during the challenges posed by covid-19 to clients and projects. Drawing on her knowledge of traditional map and compass navigation and experience teaching these skills to hikers and bushwalkers, Caro set about writing a handbook, with the aim of … Read more