The Brief With thousands of crew across many ships, the task of inducting new staff member (or ‘on-boarding’), can be a challenge. To meet this challenge, Juicy produced a Day-In-The-Life video to demonstrate how a cruise ship operates 24 hours a day, and the various jobs and different types of shifts that people might undertake. … Read more


Brief With a view to the long-term sustainability of the NSW State Emergency Service, the agency developed an exciting school cadet program to recruit younger members. Operating in a similar way to traditional military cadets, school students take part in recognised SES training and activities to prepare them for joining the service as full volunteers … Read more

P&O History

Brief The name P&O is synonymous with cruising in Australia and the UK. They were the first company to offer leisure cruising (ie. going to sea for a holiday) in Australia, following on from their origins as a mail and shipping service throughout the British Empire. This 27-minute documentary charts the story of the Peninsular … Read more

Graduate Recruitment

Brief Each year when university students graduate, there is fierce competition amongst corporate and government agencies to recruit the best and brightest our institutions have to offer. The Roads and Traffic Authority of NSW have their eyes on graduates from finance, engineering, law and business degrees, and understand that they need to attract candidates who … Read more

Child Safety

Brief After a spate of accidents involving babies and infants in prams and strollers on NSW train platforms, RailCorp needed to communicate with new parents about the importance of keeping hold of prams. Juicy created a 2.5 minute video for RailCorp, following a dramatic storyline in which a distracted Mum is waiting for a train … Read more

Kids & Teens

The Brief Juicy always has fun with our projects, but this one – working with animation company Stop Motion Pro to bring a claymation version of CEO Ann Sherry to life – had us smiling the entire time. The 70 second clip was used to launch P&O’s Broadshorts program onboard their ships and to the … Read more


The Brief The disappearance of Cessna VH-MDX in August 1981 is the greatest aviation mystery Australia has ever seen. It was flying from Coolangatta to Bankstown, over the rugged and remote Barrington Tops National Park, when it disappeared from radar. It’s the only aircraft with people on board to go missing on Australian territory, and … Read more

Shore Tours

The Brief Juicy Projects started creating videos for the P&O Cruises Shore Tours team in 2004. In 2013, P&O contacted Juicy for a complete refresh of the content, and a re-evaluation of their Shore Tours communications strategy. They asked us to consider their shore tour offerings from a different perspective, and we came up with … Read more


Brief When Police Legacy wanted to create a documentary-style video to promote their work throughout the NSW Police Service and broader community, they turned to Juicy Projects. Filming took place over two days in Sydney and the Central Coast, where the stories of four people, whose lives have been enriched through the work of the … Read more

Splash TV

The Brief SplashTV is P&O Cruises onboard television show. It broadcasts across all ships in the fleet and features a collection of pre-made and live-ish content designed to entertain, inform and drive onboard revenue. The foundation of SplashTV is pre-made segment packages that help guests get the most out of their cruise holiday. Port and … Read more