The Brief During a period of transition, P&O Cruises looked to their Juicy partners to provide full-service agency creative services and production on a number of their TV commercials. Shoot locations ranged from Costa Rica to New Caledonia, Cooktown to Coolangatta and Hinterland sugar cane farms. Post-production successes included re-purposing footage originally filmed in Alaska … Read more
Brief Animation and explainer videos have become a popular way of communicating information in a visual way. P&O Cruises asked Juicy Projects to create a visually engaging, straightforward video about their Responsible Service of Alcohol policy for their guests. Juicy’s animation team set to work creating ‘Frankie’, the hipster mixologist, to guide us through the … Read more
The Brief Victoria’s Tourism North East created the Walk High Country brand to communicate with visitors who are passionate about hiking and walking in the great outdoors. With a desire to speak to LotsaFreshAir’s audience of 60K bushwalkers, hikers and nature lovers, they collaborated on a campaign that saw content created and shared across both … Read more
What’s in a name? Well-known entrepreneur and adventurer Dick Smith is a long term advocate for the traditions of scouting and bushwalking in Australia. He contacted Juicy Projects to research an anomaly found in the NSW Geographic Names Board records, which was reflected on the modern 1:25,000 topographic maps in use today. It’s a story … Read more
Brief In 2016, organisers of the successful Burke & Wills Trek realised another desert dream, creating The Big Uluru Trek. This event was a true collaboration: planning, permits and stakeholder engagement took three years, with negotiations and agreements from many different Aboriginal Land Councils and Parks Australia. Juicy Projects worked with the organisers to shoot … Read more
The Brief Each year since we began working with P&O Cruises, we’ve been seeking out different ways to tell their story, continually growing engagement on P&O’s social media channels. These days, sharing content from dry docks is a popular way for cruise ship companies to build awareness, grow engagement and share their story with their … Read more
Brief Disney Imagineering were planning their new virtual reality ride for Disney theme parks, which would place an audience in an immersive ride environment and allow them to fly through, in and over iconic locations around the world. With Sydney Harbour and the Pacific Islands chosen as two of the 13 destinations to be included, … Read more
The Brief One of the key ways communities can benefit from tourism is through selling locally produced handicrafts. Juicy was engaged to produce three videos educating tourists about local handicrafts in Vanuatu, the Solomon Islands and Papua New Guinea. The videos educated travellers about the types of materials they might encounter (such as wood, grasses … Read more
The Brief Juicy Projects has shot in some tricky locations (think: volcanoes, jungles, shut-down Sydney Harbour), but a live cruise ship is one of the most logistically challenging places we’ve found! When P&O Cruises wanted to shoot some high-end TV commercials with their agency and production company partners, they knew they needed solid industry know-how … Read more
The Brief P&O Cruises wanted to showcase the variety of unique destinations visited by their Australian fleet. Working with lightweight equipment and a production crew of three, Juicy Projects travelled throughout the South Pacific and Queensland to update their destination footage library. We delivered a series of short, 60-second videos with dynamic imagery and short … Read more